You Can Build With The World’s Largest Lego Set

If you love building with LEGO® bricks, there’s now a whole new way to build – online in Google Chrome. Welcome to Build. Think of it as the world’s biggest LEGO set. So what will you build? www.buildwithchrome.com

From Google:

We love building with LEGO bricks. We loved it as kids, and we still love it now. Visit any Google office, you’re going to see LEGO bricks all over the place.

So it’s with childish delight that today we can announce Build. Over the last few months we’ve been working with LEGO Australia, thinking about what would happen if we brought bricks to the browser. Build is the result: our latest Chrome Experiment which lets you explore and build a new world of LEGO creations together online. With 8 trillion bricks, think of Build as the largest LEGO set you’ve ever seen.

Build may look simple, but this collaborative 3D building experience would not have been possible a couple of years ago. It shows how far browser technology has come and how the web is an amazing platform for creativity. We made the bricks with WebGL, which enables powerful 3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance.  We then mixed in Google Maps (another Aussie invention) so you can put your creation in a LEGO world alongside everyone else’s.

Right now Build is an experiment we’ve been working on in Sydney. We’re launching first in Australia and New Zealand and hope to open up in other countries soon. This year is the 50th anniversary of the LEGO brick in Australia and Build joins the celebration of the LEGO Festival of Play online.
Over the next few weeks and months we hope to see you fill the Build world up with everything from medieval castles to sea snakes, giant mouse cursors to smiling monsters and even a Kiwi! Share your creations with us on +Google and we’ll re-post the most inventive.

You can start building at buildwithchrome.com.

Posted on Google by Lockey McGrath, Product Marketing Manager, Google Australia and New Zealand

Ultimate Lego Quiz

 

Many of us played with Legos when we were kids, but for some people, the fascination continues well into adulthood. Some of today’s Lego sets bear little resemblance to the boxy brick buildings we used to make. So, what’s up with those newfangled Legos robots? And what does Lego mean, anyway?

Ultimate Lego Quiz

Lego builds Lord of the Rings collection

Reblogged from RegHardware.

What was I searching for when I stopped to read this?  Oh, I was looking at StopMotion movies with Legos!

Lego has confirmed it will bring Frodo and co. to its block party this year, with a Lego Lord of the Rings collection set to launch this summer. A Lego The Hobbit range is also earmarked for late 2012 to coincide with the film’s cinema release.

Lego: The Lord of the Rings

Gandalf the Grey, Aragorn, Legolas, Boromir and Gimli will join Frodo, Pippin, Merry and Samwise Gamgee as minifigures, along with various accompanying Lego sets, which have yet to be officially revealed.

Tolkien fan site, The One Ring, has managed to uncover some of the details, though, leaking several shots of proposed Lego packages, from the inexpensive 83-piece ‘Gandalf Arrives’ to the full blown 1368-piece ‘Battle of Helm’s Deep’.

Lego: The Lord of the Rings

With The Hobbit: An Unexpected Journey pegged to hit cinemas in December, Lego is preparing its movie tie-in collection as well and has several Hobbit kits in the works.

Alternatively, if you can’t wait for the summer, get crafting your own LoTR-related constructions like the guy who used 50,000 blocks on a Barad-dûr replica.