Read the article on NYTimes.com titled “Minecraft Stars on YouTube Share Secrets to Their Celebrity”
Videos by Mitchell Hughes, a top Minecraft YouTuber, often consist of him and his friends exchanging jokes as they play survival games with other online players. CreditEve Edelheit for The New York Times
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YouTube videos about Minecraft are giant hits, even though the game’s blocky graphics don’t seem to scream excitement. Millions of people watch players narrate while they fly, hike and excavate Minecraft’s virtual world, which is akin to an open world digital Lego set. The Minecraft narrators – often men in their early 20s with effervescent personalities – act as solo tour guides as they build skyscrapers, ships and other structures or engage in battles of survival.
YouTube, which is owned by Google, says Minecraft is the most popular game of all time on the site, ahead of Grand Theft Auto and Call of Duty, two major video game franchises. Last year, “Minecraft” was the second most searched term on YouTube, after “Frozen.” The popularity of the game explains why Microsoft paid $2.5 billion last year to acquire Mojang, the Swedish company that created Minecraft in 2009.
“The amazing thing about using this software is you can produce an amazing video every day with big production values,” said Joseph Garrett, a master of the Minecraft YouTube genre who uses the handle Stampy. “If you were doing live action shows that could be done, but it wouldn’t be as easy.”
Based on publicly available audience numbers and typical advertising rates, Peter Warman, an analyst with the market research firm Newzoo, estimates there are eight to 10 Minecraft YouTubers who earn over $1 million a year.
To get a better grasp on what it takes to be a successful Minecraft YouTuber — and, by extension, better understand what makes the videos so popular….
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